Recorded at KitPlus Show MediaCity 2023

In this session, Senior VP Product at Atomos Paul Scurrell explains why camera to cloud is such a hot topic, using practical examples like this year’s Sundance Film Festival. Camera to cloud (C2C) is one of the fastest-growing technologies in video production. It massively speeds up the content creation process by reducing the time between production and post-production because there’s no need to offload, copy, process, and ship large files.